Customer Metrics
LTV, CAC, retention rate, cohort growth, and sales funnel tools
Tools
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CAC Calculator
Calculate Customer Acquisition Cost from total marketing and sales spend.
Cohort Growth Estimator
Estimate how a user cohort retains over time with month-by-month retention percentages.
Customer Payback Period Calculator
Calculate how many months it takes to recover your customer acquisition cost.
LTV:CAC Ratio Tool
Calculate the LTV to CAC ratio and assess whether your customer economics are sustainable.
LTV Calculator
Calculate Customer Lifetime Value from average revenue, gross margin, and churn rate.
Retention Rate Calculator
Calculate customer retention rate and churn rate from beginning and ending customer counts.
Sales Conversion Funnel Calculator
Track conversion rates at each stage of your sales funnel from visitors to customers.
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