UTM Link Builder
Build UTM-tagged URLs for tracking marketing campaigns in Google Analytics.
The UTM Link Builder helps marketers and content creators add UTM tracking parameters to any URL. UTM parameters are tags added to the end of a URL that allow Google Analytics and other analytics tools to track the effectiveness of your marketing campaigns.
UTM parameters include five standard fields: source (where the traffic comes from), medium (the marketing channel), campaign (the specific campaign name), term (paid search keywords), and content (for A/B testing or differentiating ads).
This tool generates a properly formatted URL with all your UTM parameters encoded correctly. It handles URLs that already have query parameters and ensures proper URL encoding for special characters.
Everything runs in your browser. Your URLs and campaign data are never sent to any server.
UTM parameters include five standard fields: source (where the traffic comes from), medium (the marketing channel), campaign (the specific campaign name), term (paid search keywords), and content (for A/B testing or differentiating ads).
This tool generates a properly formatted URL with all your UTM parameters encoded correctly. It handles URLs that already have query parameters and ensures proper URL encoding for special characters.
Everything runs in your browser. Your URLs and campaign data are never sent to any server.
Builder
Results
How to Use
- Enter the base URL of your landing page
- Fill in the source, medium, and campaign name
- Optionally add term and content parameters
- Click Calculate to generate your UTM-tagged URL
- Copy the URL and use it in your marketing campaigns
FAQ
What are the required UTM parameters?
Source, medium, and campaign are required. Term and content are optional and typically used for paid advertising and A/B testing.
Is my data uploaded?
No. Everything runs in your browser. Your URLs and campaign data never leave your device.
Will UTM parameters affect my page?
No. UTM parameters are only read by analytics tools. They do not affect how your page looks or functions for visitors.
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